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But you can experiment without actually doing it, and I think people know enough now not to tweeze their eyebrows super thin.” It looks cool for an editorial online, but it doesn’t translate well in real life. With the help of tutorials, you can easily cover your eyebrows with glue, apply foundation on them, and draw on fake skinny brows. I think we’re seeing this look a lot on social media because influencers need to be creative like artists in order to create new looks for their followers. “Now we have access to so many products that you can easily cover your eyebrows and fake a skinny shape. In 2012, we were one of the first brands to have a presence on social media, which helped us reach a wider demographic and created a ripple effect.” On The Return Of Pencil-Thin Brows Then, a lot of magazines would write articles about the Golden Ratio and that brought more awareness to it.
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They were the first influencers - everybody wanted to copy everything stars did, including the skin care and makeup products they used. I was working on almost every celebrity in Hollywood and they validated my work. “My method really took off through word of mouth. In reality, brows are important because they bring balance and proportion to the face. It was difficult because people used to over-tweeze and create too much space between the eyebrows because they thought it would open up the eyes. I was working on my technique based on the Golden Ratio, trying to convince everyone that skinny eyebrows weren’t good. “When I started out 30 years ago, it was the early ‘90s and everyone wanted pencil-thin eyebrows like Pamela Anderson.
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Ahead, TZR caught up with the Anastasia Beverly Hills founder to reminisce about her early days of being a brow icon, plus find out her universal brow tips. While Soare is nothing short of legendary in the brow space, she is always game to share ingenious hacks to help those on their journey to perfect brows.
It was the ‘90s, over a decade before Instagram would make its debut in 2010, so being quoted in magazines was the way top experts like Soare got their name out.
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The A-list guest list was impressive, but it’s also a full circle moment, as Soare got her start waxing and grooming Hollywood’s biggest stars without the social media notoriety of today’s top glam teams. Soare kicked off 2023 hosting a dinner in honor of the milestone, with Oprah, Kim Kardashian, and Jennifer Lopez in attendance. Currently, Soare is riding high from celebrating the 25th anniversary of Anastasia Beverly Hills this year. These brow innovations, such as Brow Wiz and Dipbrow, have solidified their status as cult-favorite products over the years, gaining hundreds of five-star reviews across the internet. Spotting a gap in the market in the ‘90s, Soare built an empire based on the Golden Ratio, a signature brow pencil sketching method that maps out a balanced, complementary shape regardless of how thin or thick you like your brows, providing the tools needed to achieve the technique.
The quest for full, fluffy, impeccably shaped arches is the foundation of the celebrity brow artist’s best-selling brand, Anastasia Beverly Hills.
Perfect for brows that are sparse, or need definition and color.Anastasia Soare doesn’t want you to have good eyebrows - she wants you to have perfect ones. Features a velvety tipped pencil and spooley brush to blend color for natural looking brows.
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